UPDATE 8/23/2016: app wont stop crashing. I havent been able to use it for months. Deleting & reinstalling doesnt work. Will change review once glitches are fixed. OLD REVIEW: I dont know what other reviewers are complaining about. The 99¢ version has LOADS of cool features! Dont be so entitled! The app developers are just regular people doing their best to make a living...and this app is MEGA cute and fun as is! Tons of other apps make you pay for extra content: Hipstamatic & Afterlight for example. Good apps dont just grow on trees. They actually have to be crafted...which takes time, talent & creativity...and is worth a little money. ONE SUGGESTION: I can only edit square photos. Id like to be able to use your embellishments on all shapes of photos. Thanks!